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Supply Chain / Marketing Channels
How to Leverage to Your Advantage
Speaker:
Michael Schleyhahn,
President - San Diego Fluid System Technologies
Many manufacturers who have been going to market through
traditional established channels that date back to
the late 60’s or earlier, are experiencing growing
stress with their channel partners that usually includes
manufacturer’s reps, distributors and/or dealers.
These relationships have been historically cemented
together by the memories of the “good”
years together in the 60’s and 70’s when
growing up with America was easier and more profitable.
Today, the traditional ways that manufacturer’s
go to market are changing and will continue to change
dramatically because of the combined influence of
increasingly sophisticated customer buying behavior,
the growing power of emerging competitors, and the
rapid proliferation of technology in the supply chain.
Ultimately, the primary beneficiary of these changes
will be the end user. Understanding today’s
evolving supply chain and how to leverage the changes
to your advantage will be the focal point of this
presentation.
Speaker
Biography: Michael Schleyhahn is President
of San Diego Fluid System Technologies, a San Diego
based distributor of fluid handling components and
technologies. He has over twenty three years of experience
in industrial distribution, sales and sales management.
Prior to acquiring San Diego Fluid System Technologies
in 1999, he worked for Swagelok Marketing Company
as a Distributor Sales Support Manager. From 1991
to 1997, he gained extensive experience as National
Sales Manager and Vice President of Sales and Marketing
for Lokring Corporation, a start up venture in the
fluid fittings market. While with Lokring Corporation,
he defined and implemented a national sales strategy
that included identifying and setting up their distribution
channels. He began his sales career in 1982 as a sales
and service representative with St. Louis Valve and
Fitting Company. Mr. Schleyhahn holds a Bachelor of
Arts degree in Management from the University of Illinois.
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